Channel: Mobile

As part of broader privacy push, Google gives users more control over location data

Channel: Mobile, Google, Google: Maps, Google: Mobile, Google: Privacy, Legal, Legal: Privacy /

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given […]

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The retailers and brands delivering first-rate mobile AR experiences

A-From MTT, Augmented & Virtual Reality, Channel: Mobile, E-Commerce, Internet Marketing Industry, MarTech Conference, Mobile Marketing /

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said

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In the battle for mobile engagement, branded apps hold untapped value

Channel: Mobile, Mobile Marketing Column /

Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank balance) or making a purchase (through an e-commerce store). But many of these apps have untapped potential. Beyond basic transactions, branded apps can be

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Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

A-Post to MarTech Today, Channel: Mobile, Display Advertising, Google: Maps & Local, native advertising /

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360

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Apple’s big service launches hold few opportunities for marketers

Apple, Apple: Apple TV, Channel: Mobile /

Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big event Monday didn’t disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade and Apple TV+ will be largely, if not wholly, ad-free.

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What the big UA players will be doing (more of) in 2019

Channel: Mobile, Mobile Marketing Column /

As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to acquire (and retain!) those users. Below are six of the most important shifts in strategies and tactics that we predict will surface or expand further this year.

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In-app advertising has come a long way: Here’s why you should use it

Channel: Mobile, Mobile Marketing Column, Mobile Marketing: App Promotion Ads /

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone activity outside of work is in-app shopping, and that 82 percent will “consult their

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Official AMP plugin for WordPress released

AMP - Accelerated Mobile Pags, Channel: Mobile, wordpress amp plugin /

Just a week after the momentous release of WordPress 5.0, the open-source Google-backed AMP project has launched the official version 1.0 of its plugin, which is aimed at helping users of the content management system speed up web pages on mobile devices. The plugin was originally released in October 2015. The v1.0 release has been

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FTC says it will take a ‘close look’ at EU antitrust fine against Google

Channel: Mobile, Google, Google: Android, Google: Business Issues, Google: Critics, Google: International, Google: Legal, Google: Mobile, Legal, Legal: Antitrust /

Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also told Reuters he had spoken to EU Competition Commissioner Margrethe Vestager about the penalty. While

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