Channel: Mobile Marketing

Mobile carriers end data sharing with location aggregators; should marketers worry?

The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories have conveyed the impression that location data usage by marketers is tantamount to spying on consumers. We’re also starting to see lawsuits, like one recently filed by the Los Angeles […]

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Survey: 118 million smart speakers in US, but expectation is low for future demand

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Home, Mobile Marketing / Good To SEO

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year growth. However, the survey also found that nearly 70 percent of survey respondents were “not at all likely” to buy another device. Almost 120 million devices. Late last week Amazon

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Two years on, mixed reports on AMP adoption

Accelerated Mobile Pages (AMPs), amp adoption, Channel: Mobile Marketing / Good To SEO

LaterPay, a company that builds tools to help publishers AMPlify and monetize their content weighed in this week on the overall progress it’s seeing with the uptake of the standard on the web. While major media organizations have embraced AMP, there’s been a more gradual uptake for smaller organizations who lack the resources of the

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What email marketers should know about Alexa’s latest feature

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing / Good To SEO

Ever wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling location-based reminders and routines (tied to the smartphone Alexa app) and other incremental local search improvements. However the

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Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Channel: Mobile Marketing, Google, Google: Business Issues, Google: Google Play, Google: Mobile, Legal: General, Mobile Marketing / Good To SEO

Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Home, Google: Mobile, Mobile Marketing, Statistics: Market Share, Statistics: Popularity & Usage / Good To SEO

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.”

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How will Google’s new Android app licensing rules in Europe impact Chrome and search?

Channel: Mobile Marketing, Google, Google: Android, Google: Critics, Google: Legal, Google: Mobile, Legal: Antitrust, Mobile Marketing / Good To SEO

On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled

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Google appeals record $5 billion EU antitrust Android fine

Channel: Mobile Marketing, Google, Google: Android, Google: Critics, Google: Legal, Google: Mobile, Legal: Antitrust, Mobile Marketing / Good To SEO

Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The fine was imposed in July because of Google Play app pre-install requirements. Claim is that Google tying apps to Android. The EC saw the practice of requiring handset makers to pre-install certain Google apps as “an

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Amazon launches a dozen new devices to put ‘Alexa everywhere’

Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Mobile Marketing, Google, Mobile Marketing / Good To SEO

At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated. There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances. The latter include wall clocks, smart plugs, security cameras, an in-car audio device and more.

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Branch buys TUNE’s attribution platform

A-From MTT, Channel: Mobile Marketing / Good To SEO

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution. Branch released

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