In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement. In the go-go-go mobile world of 2018, adding any extra steps (e.g., […]
How to maximize value from push notifications Read More »
Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US smart speaker market. Echo dominates, with a 70 percent share compared to Google Home’s 24
Apple’s HomePod makes modest gains against Echo, Google Home [Report] Read More »
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features
Facebook launches playable ads, tests retention optimization for app advertising Read More »
Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the iOS-Android
US market becoming a smartphone duopoly Read More »
A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile capabilities in mobile-only offerings, plus it notes the flexibility for a marketer who doesn’t
Gartner releases first Magic Quadrant on mobile marketing platforms Read More »
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart
Report: Smart speaker ownership driving voice adoption on smartphones Read More »
A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and used. Based in the Detroit metropolitan area, WildFire makes a software development kit (SDK) or API available to iOS/Android app developers. App developers pay a monthly fee for each app
WildFire launches virtual coin platform to promote app discovery and engagement Read More »
As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google is actively trying to prevent downloads of the company’s product. According to a Bloomberg report:
Third-party app store owner files EU complaint about being blocked by Google Read More »
Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro fine against Google parent Alphabet. Beyond the fine, the EC will likely demand changes in the company’s rules for phone makers using Android. Currently, Android handset makers, such as Samsung, must comply with certain
Report: Second big EU antitrust fine against Google coming next week Read More »
With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery. Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to
Mobile is taking over the customer journey Read More »
