Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for privacy advocates. The 5-4 decision (.pdf) brings mobile phone location within the Constitution’s Fourth Amendment protection against unreasonable search and seizure. The underlying case involved […]
Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. This week, the San Francisco-based firm added another capability for improving those relationships, announcing that it has acquired AI-powered conversational marketing firm Connecto. Based in Bulgaria, Connecto has developed a
Mobile marketer Leanplum buys Connecto’s conversational marketing Read More »
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in the
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties Read More »
For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house
Using push notifications for mobile app retention Read More »
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using. Enter Swedish networking and telecoms company Ericsson and its mobile ad division, Emodo. The company has launched
Ericsson ad division says carrier location data provides it with competitive advantage Read More »
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of
Have we reached peak smartphone and what does that mean for marketers? Read More »
According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much smaller
Report: Google Home beats Amazon Alexa in Q1 global device shipments Read More »
Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against smaller data sets and make analytics a more actionable
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool Read More »
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet
Australian privacy regulators examining Google’s Android location-data collection Read More »
