iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty […]
Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones,
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Read More »
Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business
Apple iOS 11.3: Business Chat and privacy as a marketing tool Read More »
Oracle’s suit against Google has been brought back to life by a federal appeals court. The underlying lawsuit involved Google’s unlicensed use of Java APIs as part of Android. Oracle originally sought nearly $9 billion in damages from Google. There have now been two trials and two appeals. Google won both times at trial, and
Oracle’s $9 billion Java lawsuit against Google back from the dead Read More »
Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger
Report: Product discovery, not payments, the real m-commerce bottleneck Read More »
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday, the company doubled down on the model, announcing an offering specifically for CPG
GroundTruth adds ‘pay per SKU’ model to its performance location products Read More »
French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is seen as protecting French software developers against “abusive trade practices.” Le Maire reportedly said that there were “significant imbalances” in contractual relationships between the two companies and their developer customers. This almost goes
France suing Google, Apple over mobile developer contract terms Read More »
Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven by mobile, and mobile-only consumption
Facebook owns the top mobile app in 10 out of 13 countries measured Read More »
BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various messaging tools, including WhatsApp, are using and infringing on BlackBerry’s intellectual property. Reportedly, the companies were involved in licensing discussions, which didn’t produce the desired outcome for BlackBerry. The suit states seven counts of infringement. The
BlackBerry sues Facebook, claims messaging apps infringe on multiple patents Read More »
