Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple product announcements is all but gone. Still, there was a lot there. As expected, Apple introduced two (or three) new iPhones today: the iPhone 8 and 8+ and the iPhone […]
Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’ Read More »
Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline attribution and for customer journey and competitive insights. But the data needs to be accurate for these purposes — especially when it comes to store visitation and attribution. For those brands
Only 1% of exchange location data useful for offline attribution Read More »
Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket
The most brand-safe app category is not what you’d expect Read More »
Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest a great deal in user acquisition. But there’s a remedy for app desertion, and it requires a more user-centric approach to in-app marketing. That means not just building
4 things missing in your app that are costing you users Read More »
No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile.
New evidence highlights the conversion lift of mobile optimization Read More »
For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming
How Life is Good built a content-first app with an 89% retention rate Read More »
