Apple says it will bring more installs with less effort “at a predictable cost.” That’s how the company is pitching its new Search Ads Basic offering. Apple rolled out Search Ads for the App Store in September 2016. Since that time, Apple has seen significant adoption by developers seeking to drive app downloads. Search Ads Basic […]
Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Read More »
In 2012, Google paid $22.5 million to settle an FTC claim that the company “misrepresented to users of Apple Inc.’s Safari Internet browser that it would not place tracking cookies or serve targeted ads to those users . . .” The company bypassed Safari’s cookie-blocking settings, it said, to deliver a “signed-in” user experience. Google explained
Google facing $1 billion in potential liability with UK class action Read More »
Unlike VR headsets or wearables, smart speakers are rapidly emerging as a mass market technology platform. The latest to document relatively high satisfaction and usage of these devices is call-tracking and analytics company Invoca. Earlier this year, Invoca surveyed 1,000 people in the US who own an Amazon Echo or Google Home device. The survey
Smart speaker owners increasingly using them instead of typing or swiping Read More »
As every SEO knows, the rise of mobile searches has prompted Google to prioritize mobile signals in determining search results. To that end, the search giant is in the slow-going process of rolling out its mobile-first index, which is expected to be fully implemented sometime next year. In the meantime, getting sites ready is a
Mobile-first updates from SMX East Read More »
The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for families and kids: “[T]he Google
Google Assistant now offering a wide range of games for kids and families Read More »
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer Read More »
Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director
Mobile devices offer special vulnerabilities to fraud Read More »
In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track… Please visit Search Engine Land
AMP up your call conversions: 5 things you need to know Read More »
A number of Google Home Mini devices that were distributed to members of the press had a defect that caused them to record everything being said around them. This discovery renewed privacy concerns surrounding smart speakers as surreptitious listening devices in our homes. The problem was first discovered by Android Police. Once being notified, Google investigated
Echo and Home will probably have to tell you they’re always listening — in Europe Read More »
Yesterday, Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. Here’s a little more color on the list of new capabilities: Scrolling animations: enables “parallax effects, subtle zoom or fade-in of images,
scrolling animations, video analytics, fluid ad support Read More »
