Channel: Retail

Target expands voice-commerce relationship with Google to battle Amazon

A-Post to Marketing Land, Amazon, Channel: Retail, Google: Google Assistant, Google: Google Home, Google: Google Shopping, Google: Voice Search, Search Features: Search By Voice, Search Marketing: Local Search Marketing, SEO BLOG /

Google announced nationwide expansion of its Google Express relationship with Target. Users in the Continental US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. The voice-commerce relationship extends to Google Home devices. Features and capabilities are nearly identical to those announced in August with Walmart. And while […]

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3 ways to leverage location this holiday season

Analytics, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Marketing Analytics, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

As the holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact, all signs point north as disposable personal income, a climbing stock market and strong consumer confidence continue to grow. 2017 holiday sales are expected to top $1 trillion, or an increase as

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Can Google Express help traditional retail level the playing field with Amazon?

Amazon, Channel: Retail, Google: Mobile, SEO BLOG /

Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process of describing a product for

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How to prep your marketing campaign before the holiday season

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it. October often marks the start of the holiday marketing season, with brands preparing, testing messaging and experimenting with

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Affiliate marketing strategies for success during the holidays

Affiliate Marketing, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this

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Video marketing prep for great holiday results

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, How To Guides: Video Marketing, Retail Column, SEO BLOG, video /

Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video

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5 ways to write better email subject lines this holiday season

Channel: Retail, E-Commerce, Email Marketing, Holiday Retailer, How To Guides: Email Marketing, How To Guides: Retail Marketing, Retail Column, SEO BLOG / / 1 Comment

With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last

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Want to win more sales this holiday season? Don’t bet the farm on digital

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of

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3 behavioral stats for retailers to supercharge your holiday strategy

A-Post to Marketing Land, Channel: Retail, Column: Retail, SEO BLOG /

What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work

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Google beats Amazon for product-search reach, but rival sees greater loyalty

Amazon, Channel: Retail, Google: Web Search, SEO BLOG / / 1 Comment

Another survey has highlighted Amazon’s outsized role in shopping and product discovery. This one comes from performance marketing platform Kenshoo. The company commissioned a survey of 3,100 consumers in the US, the UK, Germany and France. The survey findings echo others before it that show Amazon is either the starting point for product research or

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