Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products but most are — and can be purchased on Amazon. It resides within the Amazon app and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,” a […]
Amazon’s new Spark social feed wants to be ‘Instagram for products’ Read More »
I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent or uncertain how far to
Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating Read More »
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range). Because members of Gen-Z are different in key ways from millennials, the demographic shift holds some implications for
Move over millennials, Gen-Z now the largest single population segment Read More »
Amazon’s third annual Prime Day has to come to a close, and it appears everyone made out like bandits. In addition to the 30-hour event marking Amazon’s biggest sales day ever and driving more Prime memberships than any other day in Amazon’s history, Amazon sellers earned nearly 60 percent more profit during the event than
Prime Day delivers a 60% increase in profits for Amazon sellers [Feedvisor data] Read More »
Alexander Supertramp / Shutterstock.com According to a new “Future of Retail” report from Walker Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or ‘often’ shop online via voice-controlled devices.” Among this group, 43
43% of millennials have made a voice-device purchase in past year Read More »
It should come as no surprise, but for the record: Amazon says yesterday’s Prime Day was its biggest sales day ever. Amazon doesn’t share exact figures; instead it only gives data points that are relative to past performance. In this case, Amazon says this year’s Prime Day “grew by more than 60 percent compared to
Prime Day 2017 was Amazon’s biggest sales day ever Read More »
With Prime Day just hours away, both Amazon and Google are hoping to woo shoppers with discounts on their smart speakers — but Amazon’s aggressive pricing on both the Echo and Dot could tip the balance in its favor over Google Home. The latter — Google Home — is already available for just $99, a
Prime Day brings a price battle between Amazon Echo and Google Home Read More »
With Amazon’s third annual Prime Day just days away, new research out today estimates that the program has grown by 35 percent in the past year. Consumer Intelligence Research Partners (CIRP) has been tracking Amazon Prime’s growth for the past couple of years, and its latest research estimates that there were 85 million Prime members
Amazon Prime hits 85M member milestone, researchers say Read More »
While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. Rather than pitting the two channels against each other, retailers can secure a much larger wallet share by giving consumers the best of
Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite
Why one e-commerce company is going all-in on AMP (Hint: conversions) Read More »
