Channel: Retail

WordPress plugin to win back cart abandoners leaves sites open to attack

A-Post to MarTech Today, Channel: Retail, E-Commerce, wordpress5 /

A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the vulnerability? The report says hackers are targeting the Abandon Cart Lite for WooCommerce plugin, which is currently installed on more than 20,000 sites. The plugin aims to help […]

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Retailers spent nearly 50% of mobile ad dollars in second half of 2018

Channel: Retail, E-Commerce, Mobile Marketing /

Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49 percent of mobile ad spend share during the second half of 2018, according to a recent report from the mobile ad solution Smaato. Based on global publishers and advertisers on Smaato’s platform, the report looked

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Amazon’s Project Zero launches to help brands fight counterfeiters

Amazon, Channel: Retail, E-Commerce, Machine Learning & Artificial Intelligence, Marketing Tools /

Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an invite-only program for Amazon sellers that will enable automated protections, a self-service removal tool and a product serialization process to help brands fight back against fake products. Automated Protections. Amazon’s new automated protections process

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Retail manufacturers, Walmart wants your ad business

Channel: Retail, Display Advertising, Programmatic Advertising & Media Buying /

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build

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Rethinking the marketing funnel with Consumer Decision Journeys

Channel: Retail, Column: Paid Search /

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way customers shop and interact with brands has changed in the digital age, we see this with our client’s customer journeys. The ‘Consumer Decision Journey’ (CDJ), as proposed by Edelman and

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‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

A-Post to MarTech Today, Amazon, Amazon Ad Forecast 2019, Channel: Retail, E-Commerce, Marketing Tools, Mobile Marketing /

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns to be made available via a brand’s app or website. Delivered as an API, the platform lets marketers create campaigns aimed at driving a specific action and, based on the user completing the

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How does an omnichannel vision increase sales?

Channel: Retail, E-Commerce, Retail Column /

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel strategy, which is essential today to support consumers throughout their purchasing journey. Which steps does the customers take before making their final purchase?

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Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Channel: Retail, Mobile Marketing, Statistics, Statistics: Market Share /

Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three U.S. shoppers visited Walmart or Target between November 12 and December 31, 2018. Walmart saw almost 25 percent of all store visits. According to the company’s mobile-location data, nearly 90 percent (86 percent)

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Holiday shoppers spent record-breaking $126 billion online in 2018

Channel: Retail, E-Commerce, Holiday Retailer, Statistics /

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out Tuesday from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year. Adobe’s report is based on more than 1 trillion

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