Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of 23.6 percent over last year. Adobe’s report is based on an analysis of more than 1 trillion visits to U.S. specific sites and 55 million SKUs. The shopping weekend was peppered with new […]
Consumers spent a record $6.22 billion online on Black Friday Read More »
Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has released data that suggests, based on 2017 data, which stores are likely to see increased foot traffic and which ones will see fewer shoppers in their retail locations.
Data: Retailers that can expect to see Black Friday store visits and those that won’t Read More »
It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to buy online. A new survey
Survey: Majority of consumers will spend 75% of holiday budgets online this year Read More »
Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that
AR/VR agency Vertebrae launches web-based AR platform for online retailers Read More »
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend
Inbound calls to businesses over the holidays are on the rise, according to new data out Monday from call analytics provider CallRail. The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday in 2015, 2016, and 2017. The data shows that the combined call
Calls to businesses rose more than 375% over past two holiday seasons Read More »
Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon and similar disruptors. But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce
The 5-step approach to driving retail growth Read More »
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace Read More »
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to
Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of Prime memberships. Nearing 100 million US members. CIRP says that today Amazon Prime has 97 million US members, which is up from 90
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US Read More »
