In it’s 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales. Strong early […]
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile Read More »
A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of us to rarely visit a retail operation for more than a tank of gas or
5 ways to leverage real third-party purchase intent Read More »
The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been growth in store openings for some chains. But it’s certainly true that physical retail needs
Report: Retailers should invest in better service, faster checkout for stores Read More »
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house,
Why you’ll benefit from fully funding your core brand terms on Amazon Read More »
Today, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and industries. With the new toolset, developers can offer customized payment solutions that incorporate internal or third-party tools and systems, such as inventory management or CRM. Here’s Square’s description of the benefits of the program: The
Square opens platform to third-party developers to create new payment experiences Read More »
In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever. The company sold more than 100 million products globally, with over 5 million items sold in each of the following categories: toys, beauty products, PCs and computer accessories,
Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever Read More »
Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead,
Amazon crashes on Prime Day, creating a less than prime shopping experience Read More »
As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers have become accustomed to increasingly accurate recommendations as they shop, and tomorrow’s consumers will expect increasing levels of personalization and customization for the products they buy.
Crowdsourcing your inventory: Outsource product and empower customers Read More »
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business. We demand loyalty from customers, and we chase it fervently, but few
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by
