One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. Guiding shoppers to these critical POS moments is often accomplished — at least in part — through […]
Bing Shopping ads updates include multiple images, product status reporting & more – Search Engine Land Thanks to Our Sponsor Source link
Bing Shopping ads updates include multiple images, product status reporting & more Read More »
Google tests showing two Shopping ad carousels on mobile – Search Engine Land Thanks to Our Sponsor Source link
Google tests showing two Shopping ad carousels on mobile Read More »
Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly. However, in a new survey from mobile-location data company Blis, 52 percent of respondents say
Study captures new consumer ‘hierarchy of needs’ facing brands Read More »
Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want
All About the GDPR – Search Engine Land Thanks to Our Sponsor Source link
Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of existing solutions previously introduced: store sales optimization, Tabs for Canvas and product categories for dynamic ads. All of them utilize Facebook interest and behavioral data for varying degrees of personalization. Store sales optimization uses machine
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers Read More »
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express Thanks to Our Sponsor Source link
Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now,
The death of the mass market and why consumers couldn’t be happier Read More »
In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines Thanks to Our Sponsor Source link
