Channel: Retail

Retailers with shopping apps now see majority of e-commerce sales from mobile

Channel: Retail, SEO BLOG, Statistics, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according […]

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Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Amazon, Augmented & Virtual Reality, Channel: Retail, E-Commerce, Facebook: Insights, Google, Marketing Tools: Analytics, SEO BLOG, Sponsored Content /

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths

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Busting e-commerce myths that lead to bad marketing decisions

Channel: Retail, Content marketing, E-Commerce, Retail Column, SEO BLOG, Twitter: Marketing /

Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to

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Insights from our 2017 holiday retail survey

A-Post to Marketing Land, Bing Ads, Channel: Retail, Google: AdWords, SEO BLOG, Stats, Stats: General /

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)

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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

A-Post to Marketing Land, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Search Ads: Product Ads, SEO BLOG /

A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began

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It’s 2018. Are your Google Shopping campaigns ready?

Channel: Retail, Google: AdWords, Google: Mobile, Google: Shopping, Search Marketing, SEO BLOG, Sponsored Content /

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are

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Engaging at each level of the consumer journey

Analytics, Channel: Retail, E-Commerce, Mobile Marketing, Retail Column, SEO BLOG /

Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register.

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Optimize your holiday marketing dollars – long after the Christmas lights dim

Channel: Retail, Christmas & Digital Marketing, E-Commerce, Holiday Retailer, Retail Column, SEO BLOG /

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales

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Adobe, NRF, Salesforce, Amazon point to another record season

Amazon, Channel: Retail, E-Commerce, Holiday Retailer, SEO BLOG, Statistics: Online Shopping /

The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion dollars more than what the company had predicted back in November, when it forecast online

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Smart speaker ownership steals time from smartphones, TV, radio

Amazon, Channel: Retail, Google, Google: Google Assistant, Google: Google Home, Google: SEO, Google: Voice Search, Google: Web Search, SEO BLOG, Stats: Search Behavior /

In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was

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