Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they […]
Voice search in retail: Evolving the customer experience Read More »
Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese e-commerce giant JD.com announced it is opening hundreds of convenience stores that have no human employees. Designed around facial and object recognition technology, this initiative goes beyond Amazon’s Go pilot autonomous store, unveiled a
Can autonomous stores catch on? Read More »
According to a new report on Amazon user behavior from Feedvisor, Amazon Prime members are visiting the e-commerce site at an extraordinary rate. Conducted in partnership with Walker Sands Communications, the survey found that 85 percent of Amazon Prime members visit Amazon at least once a week. An even more astounding reveal is that nearly a
46% of Prime members say they buy on Amazon at least once a week Read More »
Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to major brands such as Amazon and Walmart. But these market conditions — including reduced brick-and-mortar overhead, low-cost technology integrations and shifting customer demand — provide an opportunity for independent brands
How independent retailers can thrive in a volatile market Read More »
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best
Holiday Retail Search Strategies 2017: What worked, what didn’t Read More »
Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and
Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon Read More »
There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product
The top Walmart and Amazon product page experiences of 2017 Read More »
Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top
New test prominently showcases Google Express in mobile search results Read More »
Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces? If so, we want to know about it. Please take five minutes to complete the SMX survey exploring what digital marketing strategies were put in place by search marketers this holiday retail season
As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New
Assessing the impact of poor data on retail: The 1-10-100 rule Read More »
