Channel: SEM

Invest in a killer PPC campaign by using these smart budget strategies

Bing Ads, Channel: SEM, Google: AdWords, Paid Search Column, SEM Industry: Stats, SEO BLOG /

Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process […]

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Federal Election Commission proposal toughens political ads disclosure rules

Channel: SEM, Facebook, Google, Google: AdWords, Google: Critics, Google: Legal, Legal: Regulation, SEO BLOG /

The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election. Now, with Russia expected to meddle in the 2018 midterm elections, the Federal Election Commission (FEC) is considering

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How to build a stronger, more effective PPC team

Channel: SEM, Google: AdWords, Paid Search Column, Search Ads: General, SEM Tools: PPC, SEO BLOG /

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career.  Today, with automation playing an ever-more-important role in PPC, new account managers don’t have

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Links to competing shopping engines in UK Google Shopping results

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Antitrust, Google: Google Shopping, Google: Legal, Search Engines: Shopping Search Engines, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution that offers “equal treatment” to

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AdWords Express launches notifications for calls from search ads

Channel: SEM, Google, Google: AdWords, Search Ads: Pay Per Call, SEO BLOG /

After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications. Now, when a call received via a search ad ends, the advertiser will get a notification on their phone to leave feedback

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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Channel: SEM, Google: AdWords, Paid Search Column, Search Ads: General, SEM Industry: General, SEO BLOG /

Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search “best practice,” it is only a best

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Google begins enforcing certification process for event ticket resellers on AdWords

Channel: SEM, Google, Google: AdWords, Google: Business Issues, Search Ads, SEO BLOG /

In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers provide limited transparency in their

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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

A-Post to Marketing Land, Channel: SEM, Google: AdWords, Google: AdWords: Enhanced Campaigns, How To: PPC, Paid Search Column, SEO BLOG /

If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers.

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Bing Ads rolls out multiuser access with single sign-on

Bing, Bing Ads, Channel: SEM, SEO BLOG /

Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they manage. The single login will further streamline

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What the ROAS? A practical guide to improving return on ad spend

Channel: SEM, Paid Search Column, SEO BLOG, Stats: Spend Projections /

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend (ROAS). One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to

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