As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change […]
Epic review of the biggest trends & updates in paid search Read More »
Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always testing new ways to improve
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to
Supercharge your email marketing with Google AdWords Read More »
Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As first reported by Robert Brady on the Clix Marketing blog, advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the Google Grants program and news
Google Ad Grants policy changes include 5% CTR minimum, up from 1% Read More »
Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which
The vicious cycle of ROAS targets is killing your business Read More »
Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences. Launched in 2015, Customer Match lets marketers upload lists of customers or other proprietary lists — newsletter subscribers, for example —
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to
Which PPC metrics matter? Lessons from half a million keywords Read More »
Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for
The lowdown on driving app downloads with Universal App campaigns Read More »
