Channel: SEM

Bing Ads now shows exact match impression share

Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of […]

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7 tips to ramp up your holiday advertising

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick

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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a range of digital marketing services, including search, social and e-commerce. The terms of the transaction, announced Wednesday, were not disclosed. Montreal-based Acquisio has invested heavily

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Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales

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Bing expands Shopping Campaigns to Canada & India

Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language laws mandate that stores located in

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Oh, no! AdWords can now spend double your budget. Or not…

In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns,

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from

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Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016

Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item:

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$27.8 billion, revenues up 24%

Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion

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