Channel: SEM

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Privacy group files flawed complaint against Google Store Sales Measurement

Channel: SEM, Google: AdWords, Google: Critics, Google: Logos, Legal: Privacy, Legal: Regulation, SEO BLOG / Good To SEO

At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC […]

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Google testing list format for AdWords enhanced sitelinks

Channel: SEM, Google, Google AdWords, Google: AdWords, Paid Search Column, PPC, Search Ads, Search Ads: General, search advertising, SEO BLOG, sitelink extensions, Sitelinks / Good To SEO

Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as

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Google intros new call bid adjustments in AdWords

Channel: SEM, Google, Google: AdWords, Google: Mobile, Search Ads, Search Ads: Pay Per Call, SEO BLOG / Good To SEO

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours

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How to test (and perfect) nearly everything in PPC

Channel: SEM, Google: AdWords, How To, How To: PPC, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and

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Google CEO Sundar Pichai joins Alphabet board

Channel: Industry, Channel: SEM, Google: Business Issues, Google: Employees, SEO BLOG / Good To SEO

Google CEO Sundar Pichai is joining the Alphabet board of directors, effective last week. Pichai has been at Google since 2004 and CEO since 2015, when the formation of Alphabet was announced. In addition to Pichai, the Alphabet board includes: Larry Page Sergey Brin Eric E. Schmidt L. John Doerr Roger W. Ferguson, Jr. Diane B.

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Here’s what performance advertisers are saying about Quora’s new ad platform

A-Post to Search Engine Land, Channel: SEM, quora, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results they are seeing so far.

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Bing, Bing Ads, Channel: SEM, SEO BLOG / Good To SEO

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017. The

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How to navigate the somewhat rocky transition to expanded text ads

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, SEO BLOG / Good To SEO

Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the

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Amazon Prime Day’s surprising effects on Google AdWords performance

Amazon, Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on

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How to bring your potential customers back with retargeting

Channel: SEM, Paid Search Column, Search Ads, Search Ads: Behavioral Targeting, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to

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