Channel: SEM

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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

Channel: SEM, Google, Google: AdWords, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It […]

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What to make of the EU’s absurd antitrust ruling against Google

Channel: SEM, Google, Google: Antitrust, Google: Legal, Legal, Legal: Regulation, SEO BLOG /

Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The ruling was levied against Google for breaching EU antitrust rules

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Check a box and automatically create a headline test

Channel: SEM, Google, Google: AdWords, Search Ads, SEO BLOG /

For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” Now, it looks like Google

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How the EU fine will ruin Google Shopping for the consumer

Channel: SEM, Google, Google: Antitrust, Google: Google Shopping, Google: Legal, Google: Outside US, Legal, Legal: General, Paid Search Column, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot. That being said,

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5 successful B2B AdWords best practices for any company

A-From SEL, Channel: SEM, Google: AdWords, Search Marketing Column, SEO BLOG /

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in on the keywords that work

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SMX Advanced: A paid search roundup

A-From SEL, Channel: SEM, Google, Google: AdWords, Search Marketing Column, SEO BLOG /

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,”

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Branch offers first deep-linking from ads on AMP pages to app content

Channel: SEM, Google, Google: Accelerated Mobile Pages / AMP, Search Ads, Search Ads: Mobile Search, SEO BLOG /

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto,

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Bulk edit & copy multiple campaigns, manage device & radius targets

Bing, Bing Ads, Channel: SEM, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested update here is the ability to select multiple campaigns or ad groups for bulk filtering and editing, as well as copying and pasting multiple items from one account

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Compare 9 paid search campaign management tools

Channel: SEM, SEO BLOG, SMX & DMD Alerts /

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools

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PPC strategy: Planning beyond the click

A-From SEL, Bing, Channel: SEM, Google: AdWords, Search Marketing Column, SEO BLOG /

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any

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