According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. I’m […]
How to test your programmatic creatives like a pro Read More »
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may have already felt they were doing their jobs with one hand tied behind their backs.
The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change in paid
Ask the #SMXperts series – Advanced audience targeting Read More »
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
5 PPC mistakes you’re probably making in your campaigns Read More »
If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti. It features an introduction from moderator Brad Geddes. Brad Geddes
Ask the #SMXperts series – B2B SEM: Meeting challenges with smart tactics Read More »
The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and
Stay sharp and relevant with ongoing PPC training Read More »
A time-saving free script to keep Ad Grants accounts out of trouble – Search Engine Land Thanks to Our Sponsor Source link
A time-saving free script to keep Ad Grants accounts out of trouble Read More »
Old AdWords interface will be phased out by year-end – Search Engine Land Thanks to Our Sponsor Source link
Old AdWords interface will be phased out by year-end Read More »
Google rolls out new ID requirements for US political ads – Search Engine Land Thanks to Our Sponsor Source link
Google rolls out new ID requirements for US political ads Read More »
