Channel: SEM

Google Ad Grants changes and your PPC strategy: Where to go from here

A-From SEL, Channel: SEM, Column: Paid Search, Google: Marketing, Google: SEM, paid search, SEO BLOG /

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of

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To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

A-Post to Marketing Land, A-Post to MarTech Today, Channel: SEM, Google: AdSense, Google: AdWords, Google: Outside US, Legal, Legal: Privacy, SEO BLOG /

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU – Search Engine Land Thanks to Our Sponsor Source link

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU Read More »

Dynamic Search Ads are for amateurs or superheroes

Channel: SEM, Google: AdWords, Paid Search Column, Search Ads, SEO BLOG /

So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic

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