Channel: SEM

Bing Ads launches ‘fan’ community program for its most dedicated advertisers

Bing, Bing Ads, Channel: SEM, SEM Industry, SEM Industry: Community, SEO BLOG / Good To SEO

Bing Ads is creating a community for its most enthusiastic advertisers to help advance the platform. Thursday’s announcement from Bing Ads Community Manager Frances Donegan-Ryan says the team is looking for active users who want to engage with the community and help Bing Ads “build better products,” “push us to be innovative” and “advocate for […]

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Are you ready for the attribution changes coming to Google AdWords?

Channel: SEM, Google, Google: AdWords, Google: Analytics, Paid Search Column, Search Ads: General, SEO BLOG / Good To SEO

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google. In this article, I’ll provide some general commentary on

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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

A-Post to Marketing Land, Channel: SEM, Google, Google: Antitrust, Google: Google Shopping, Google: Legal, Legal, Legal: Regulation, SEO BLOG / Good To SEO

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Thanks to Our Sponsor Source link

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After exact, what’s the next best match type?

Channel: SEM, Google: AdWords, Paid Search Column, SEM Tools: PPC, SEO BLOG / Good To SEO

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword triggering a paid search ad have the highest conversion rate of any query-to-keyword relationship. When used, a brand can rest assured the searcher is searching for the exact term targeted. However, while

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The foundation of a good SEM campaign

Channel: SEM, Paid Search Column, Search Ads, SEM Industry, SEM Industry: General, SEO BLOG / Good To SEO

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any reasonably large and successful business would have a good handle on their unit economics, and that this knowledge will

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3 ways to revitalize your digital marketing program

Channel: SEM, Google: AdWords: Enhanced Campaigns, Paid Search Column, SEO BLOG / Good To SEO

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the dreaded performance plateau. Here are

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AdWords Keyword Planner update appears to be rolling out in the new interface

Channel: SEM, Google, Google: AdWords, SEM Tools: Keyword Research, SEO & SEM Tools, SEO BLOG / Good To SEO

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the

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How to sync your keywords and ad labels with an AdWords Script

Channel: SEM, Google: AdWords: AdWords Scripts, Paid Search Column, SEO BLOG / Good To SEO

The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone. We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at

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Edible Arrangements files $209M trademark suit against Google

A-Post to Marketing Land, Channel: SEM, Google, Google: AdWords, Google: Legal, Legal: Trademarks, SEO BLOG / Good To SEO

Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers. The company is seeking more than $200 million in

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Labels now available in Bing Ads Editor for Dynamic Search Ads

Bing, Bing Ads, Channel: SEM, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG / Good To SEO

Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules around. Users can use methods such as labeling “Evergreen” vs. “Sale” ads and

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