Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date. A Google spokesperson told us, “Posts enable merchants to share timely, relevant updates on Google Search […]
Google Posts are removed after 7 days, with one exception Read More »
At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by reducing a website’s overall page count. Simply put, many of our clients had way too much content — pages and pages of content that not only didn’t generate traffic, but also had the
More content, less traffic: Part II Read More »
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition.
How to determine if that ‘free audit’ solicitation email is legit Read More »
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and
Danny Sullivan reflects on 21 years covering the search industry Read More »
The Canadian Supreme Court has ordered Google to de-index an e-commerce site globally. This sets a disastrous precedent that opens the door for other governments (and private parties) across the globe to try to control or censor Google’s search results. The case was Google Inc. v. Equustek Solutions. The plaintiff, a small tech company in British Columbia,
Google seems to have been rolling out a large search algorithm update starting sometime around Sunday, June 25. Google’s John Mueller said, “We make updates all the time,” when asked specifically about the speculation around a Google update. In my opinion, there was an algorithm update to the Google search rankings over the past few
Google algorithm update may be rolling out since June 25 Read More »
It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one. The idea is to add feature and content depth but also simplify the layout and navigation. I spoke with Anand
Google News gets a cleaner look, new features to make it ‘more accessible’ Read More »
Expected for months, the antitrust penalty was supposed to be closer to $1 billion. However, today the EU leveled a much larger 2.4 billion euro ($2.7 billion) fine against Google for alleged abuse of its market power in vertical (shopping) search. Though the fine is not a surprise, the amount is. In the climax of a decade-long antitrust saga that at
EU slaps Google with $2.7 billion antitrust fine Read More »
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client
Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line that reads: Confidential, personal medical records of private people Google did not give much information to Bloomberg about the change, only telling Bloomberg that they have “confirmed the changes do not
Google now removing medical records from its search results Read More »
