As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers detailing how it will use data collected on the device and what ads they may see there. Essentially, it amounts to a kind of “don’t worry, trust us,” explainer. Much of it was a reiteration […]
Here’s what Facebook says about ads and targeting on Portal Read More »
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview” will launch the full video on IGTV when the image is clicked within the Story (example below). Why you should care This “previews” feature is aimed at helping increase the exposure of
Instagram now lets users add IGTV video ‘previews’ to Stories Read More »
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to pay for their Stories to be promoted in user feeds. The ad option is being tested globally, but no specific date has been given for an official launch, according to a TechCrunch report. Why
Instagram reportedly testing new promoted Stories ad option for business accounts Read More »
New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard. Instagram account analytics. The new Instagram account
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics Read More »
A Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images. Why marketers should care Very similar to Facebook’s carousel ads, advertisers can include a distinct title, information and landing page for each product image included in
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. Why marketers should care Vimeo announced on Monday that it is the first video platform
Vimeo integrates with LinkedIn to enable video publishing to company pages Read More »
LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this year, LinkedIn introduced an integration with Google Campaign Manager for a few of its ad formats. On Monday, the company added Sponsored Content to the list of
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager Read More »
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver. Why advertisers should care Facebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the
Latest version of Facebook’s Marketing API gives details on why ads fail to run Read More »
Twitter posted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations and marking a record four quarters of increasing profits. The company’s total Q3 revenue hit $758 million, an increase of 29 percent over the same period last year and a great deal more than the $702.6 projected
Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among the updates, the messaging app is reducing the current number of tabs from nine tabs down to only three: a Chats tab, People tab and Discover tab. Other new features will include the
Facebook Messenger 4 will make it easier for users to connect with brands Read More »
