Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by […]
Facebook Attribution now available to all advertisers Read More »
A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than 1,000 US adults. The purpose of the survey was to determine “social media’s impact on consumer behavior and purchasing habits, as well as understand how emerging social platforms and technology can
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Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app advertisers should care Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and
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Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and rolling out the Brand Collabs Manager tool in more countries. The company says it’s also testing new ways for brand Pages to tag other Pages belonging to influencers, and looks to roll out new tagging features
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In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday, the company announced it was expanding its efforts in this area by further reducing distribution of — or disapproving — low quality ads. Marketers using less than credible ad content will need to reconsider
Facebook cracking down on ads with clickbait headlines, sensationalized language Read More »
Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which includes a camera, is reported to work similar to Roku or Amazon’s Fire Stick, and could potentially stream video content sourced from Facebook Watch. According to the report, device will include a camera and
Facebook announced last week it is opening itsAudience Network SDK Beta Program, giving app developers and publishers early access to its upcoming SDK. Why marketers should care Facebook’s Audience Network platform allows brands and advertisers to push their Facebook ad campaigns beyond the social media platform. Having early access to an Audience Network SDK Beta
Facebook opens Audience Network SDK beta program for developers, publishers Read More »
Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall number of people affected is lower than previously thought (30 million rather than 50 million), that’s about the only good news. How it happened. The attackers were able to take advantage of a
Facebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook Marketing Partners (FMP) program and announced that it is expanding the FMP program to consultants and smaller agencies. The announcements came during Facebook’s annual Global Partner Summit in New York Wednesday. FMPs are vendors vetted
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Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to callers’ movements by automatically panning in and zooming out, and adjusting sound levels. The Portals
What marketers are saying about Facebook’s new Portal video chat devices Read More »
