According to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back in March. The company decided not to disclose the breach “because of fears that doing so would draw regulatory scrutiny and cause reputational damage,” the WSJ reports. Half a million profiles. In the […]
Google to shutter Google+ following undisclosed privacy breach Read More »
Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Why marketers and influencers should care Spark AR allows developers for
Facebook is giving more Instagram developers access to AR camera features Read More »
Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing a new first-party cookie option for advertisers, publishers, and developers to measure and optimize Facebook ads and capture analytics data from browsers that block third-party cookies — namely Apple’s Safari
Facebook to release first-party cookie option for ads, pull web analytics from Safari Read More »
Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However,
Pinterest expected to hit $1 billion ad revenue by 2020 Read More »
Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why you should care With the global roll-out of Premieres videos, marketers and advertisers that own Pages
Facebook’s ‘Premieres’ videos now available to all global Pages Read More »
Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers
Publishers on Twitter can now monetize videos viewed by global audiences Read More »
Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media and the internet overall is roughly identical to 2016 figures, or even down slightly: The shares of U.S. adults who say they
Pew: Internet adoption, social media usage have been flat since 2016 Read More »
Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to protect a user account) and contact information taken from friends’ contact lists that can be matched to their accounts — even if they haven’t added that information to their accounts. The test. Gizmodo reporter
Facebook targets ads with data users didn’t share with the platform Read More »
Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers exploited a vulnerability within the “View As” feature — a setting that lets users see what their profile looks like to other users. Currently Facebook doesn’t know if the attackers have misused the hacked accounts
Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap ads available to all advertisers via its self-serve ad-buying platform, allowing advertisers to import product catalogs to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat
Snapchat launches multiple e-commerce ad options in time for holiday shopping Read More »
