Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads […]
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site
Pew survey finds marked decline in Facebook user engagement since March Read More »
Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business solutions. O’Hara will report to Snap Chief Strategy Officer Imran Khan and oversee the company’s US-based sales leaders charged with building advertiser relationships and helping marketers on the platform drive bigger results
Snap names Time Warner’s former CMO as its VP of US Global Business Solutions Read More »
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016
Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid – or incredibly shrewd? Read More »
Twitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few days, was applied to a small fraction of users, and has since ended, according to a report by Slate. Twitter would not comment on whether or not any brand accounts, or accounts belonging to high-profile
Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test Read More »
Twitter announced it will begin enforcing a new policy for US-specific issue ads starting September 30, along with a new certification process for the advertisers promoting such ads. The move is part of the company’s initiative to improve the health of its platform and rid its feed of bad actors looking to influence US political
Twitter to enforce new rules around issue ads starting September 30 Read More »
After last week’s announcement that 652 Pages, accounts and groups had been removed from Facebook and Instagram, Facebook’s less popular (but quickly growing) app is now getting its own set of safety tools. In the coming weeks, Instagram will be rolling out three new security measures designed to safeguard itself against fake accounts and create
Instagram fights back against fake accounts & bad actors with new safety tools Read More »
I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world. Allegations of foreign interference in elections, massive data breaches, concerns
Are social platforms finally growing a conscience? Read More »
Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in their Facebook posts to see which perform better. The tool allows publishers to test up to four different versions of an organic post, according to Digiday who first
Facebook is letting 5 publishers test headlines, images, copy in organic posts Read More »
Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five markets — the US, UK Ireland, New Zealand and Australia. The company is also rolling out its Creator Studio globally, the video management tool that includes video performance metrics. Monetizing video
Facebook opens up video ad opportunities to more creators as it takes Watch global Read More »
