Facebook Chief Product Officer Chris Cox with the company’s new CMO, Antonio Lucio Since Facebook CMO Gary Briggs announced his plans to retire all the way back in January, the company has finally found a new marketing veteran to replace him. Antonio Lucio — the former CMO for Hewlett-Packard — will take over the role […]
Facebook recruits former HP marketing lead as its new CMO Read More »
Facebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious items from their platforms that had originated in Iran — Facebook took down 652 Pages, groups and accounts, Twitter removed 284 accounts and Google disabled a total 42 YouTube channels, 16 Google+ accounts, six Blogger
Facebook, Twitter & Google take down malicious content originating from Iran Read More »
Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now
Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first mentioned plans for
Facebook rolls out mobile-first video creation tools for advertisers Read More »
tanuha2001 / Shutterstock.com Facebook suffered a lackluster Q2, reporting slow user growth and lower-than-expected revenue. The company’s poor performance resulted in the biggest one-day dive in American stock market history, with Facebook stock falling 19 percent, costing the company $120 billion in a single day. Facebook CFO David Wehner tried to smooth over the company’s
As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Read More »
Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns that could potentially keep ads
In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to impose fines if publishers and tech companies fail to comply. Yesterday, the Financial Times reported that
Europe to punish sites for not removing ‘illegal content’ within one hour Read More »
Last December, Twitter announced it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. Twitter’s API platform updates are rolling out this week, impacting the functionality of apps like Tweetbot and Twitterrific. Without the ability to connect to streams in real time, Twitter timelines displayed over
LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest
LinkedIn set to launch redesigned Groups platform by end of August Read More »
In late June, Facebook announced several measures to bring more transparency to Pages and their associated ad campaigns. Those included a new “Info and Ads” button that yielded information on ads run by the Page owner on Facebook and across its various properties and partner networks. Today the company is introducing a companion measure that
Facebook to reveal country of origin behind Pages Read More »
