Channel: Social Media Marketing

Facebook bans bail bond ads & requires pre-certification for addiction treatment ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook will no longer allow promotions for bail bond services and is only allowing ads for addiction treatment centers from advertisers that have first been approved by LegitScript, a third-party certification platform. These latest updates to its advertising policies apply to Facebook’s platform, as well as Messenger, Instagram and Facebook’s Audience Network. “Addiction treatment centers […]

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How to take advantage of Facebook’s Advanced Matching Pixel

Analytics, Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column / Good To SEO

Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience. Yet there are even more benefits to advertising on Facebook that many brands are not taking advantage of, perhaps because

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Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Social media marketing / Good To SEO

Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for “coordinated inauthentic behavior” — a term used by Facebook to define efforts by a network of accounts aiming to spread malicious content. The bad actors behind the misinformation campaigns included eight Facebook Pages, 17 Facebook accounts and seven

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Pinterest opens up wide-format Promoted Videos to all advertisers

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Pinterest: Mobile, video / Good To SEO

Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width

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Facebook adds Stories, action buttons & more to redesigned mobile Pages

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: Mobile, Facebook: Pages, Social media marketing / Good To SEO

Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages. For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able

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Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

Channel: Social Media Marketing, Reddit, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s CEO and co-founder, Steve Huffman, there were a variety of goals attached to the project, but chief among them was to decrease the bounce rate of first-time visitors and lift the amount of time everyone

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Twitter loses ability to let users auto-post tweets & retweets to Facebook

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, twitter, Twitter: Marketing / Good To SEO

Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made it possible for apps to publish posts to Facebook as the logged-in user. According to Facebook, it expects that roughly 60,000 apps will be impacted — one of which is Twitter. Twitter’s support team tweeted

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Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. WhatsApp Business

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Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Facebook: Privacy, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that were not submitted for review by the August 1 deadline. App developers received a reminder last month that any apps using the following APIs had until August 1 to resubmit their app

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Facebook updates video ad metrics & adds Moat as measurement partner

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Mobile, Facebook: Video, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today,

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