Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to monetize their content with the launch of Snap Private Marketplace (Snap PMP). The company is also making its six-second, non-skippable Commercials ads available via its self-serve ad platform for 100 select […]
After being accused last week of “shadow banning” accounts — a deliberate move to hide an account’s content from everyone except the person who posted it — Twitter said it has since fixed a bug in its search system and shared insights into the ranking factors it uses for accounts in search results. Twitter says
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating
As Facebook user and revenue growth slows in Q2, advertisers are still on board Read More »
tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spend on Instagram jumped a whopping 177
Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new requests to access the company’s API platform will be required to apply for a developer account. It is also restricting the default number of apps registered to a single account to 10 and limiting
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was focused on user-to-user payments, many in the industry speculated that it would be the jump-off point for Snapchat to build out a broader e-commerce platform for brands. A Snapchat spokesperson confirmed to
In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the
Going on the offensive: The use of attack sites in reputation management Read More »
rvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve the health of the platform. But, according to a recent update from Twitter’s new head of products, Kayvon Beykpour, the company is pausing its work on the verification process to give its full
Twitter puts verification process work on hold to focus on elections integrity Read More »
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution. Using Snapchat’s Story Kit API — which makes it possible to embed publicly shared Snapchat Stories on websites outside of the app — the Snapchat partnership
Snapchat partners with 4 news discovery platforms to help push content beyond the app Read More »
Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers. Socialbakers tracked
