Channel: Social Media Marketing

A Facebook voice assistant may have buy-in from marketers – but will users want it?

Amazon: Amazon Echo, Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Marketing, Facebook: Mobile, Google: Google Home, Mobile Marketing / Good To SEO

Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook employees confirmed to CNBC that efforts to build a new AI assistant has been led by a team in Redmond, Washington and managed by Facebook’s director of AR/VR and Facebook Assistant Ira Snyder. […]

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Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help advertisers manage campaigns. The company also said it will be updating its Business Manager platform later this year to make it easier for agencies to on-board new clients within the system. Facebook also introduced

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Facebook to replace Exclude Categories with new brand safety ad filters

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which include “Limited,” “Standard” and “Full” inventory options — will replace Facebook’s five exclusion categories: Debatable Social Issues, Mature, Tragedy and Conflict, Dating and Gambling. (In-stream video ads only had access to

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Pinterest introduces new conversion features for Promoted Pins and Videos

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand with a Pinterest business account. Conversion optimization for Promoted Pins. Before now, Promoted Pin campaigns were optimized only for clicks. But now, with

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Lush UK bids farewell to social. Will other brands follow suit?

branding, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and

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Facebook’s shift to privacy is just a play on emerging market dynamics

Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column / Good To SEO

Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for change. Interestingly, this announcement comes a year after the Cambridge Analytica scandal was first reported by the media. At first glance, skeptical critics argue that nothing will

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Snapchat announces new features geared at creativity, collaboration, partner advertising

A-Post to MarTech Today, Channel: Social Media Marketing, Mobile Marketing, Snapchat, Social media marketing / Good To SEO

Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. Why you should care Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers. Dynamic scanning and

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked

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What counts as a video view? A refresher on how social platforms calculate video ad views

Channel: Social Media Marketing, Channel: Video, Facebook, Facebook: Instagram, Facebook: Video, Google: YouTube, Social media marketing, twitter, video / Good To SEO

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad

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Pinterest’s new head of engineering brings deep e-commerce experience

A-Post to MarTech Today, Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Social media marketing / Good To SEO

Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. Why you should care As Pinterest closes in on an IPO date, the social network is beefing up its e-commerce chops. Adding King

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