During the past year, the number of Americans getting at least a portion of their news from social media sites has increased from 62 percent in 2016 to 67 percent in 2017. The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media […]
Pew Research Center says 45% of Americans get their news from Facebook Read More »
Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content being published every second. We’re shocked by the amount of information hitting us every second. For a business, this tidal wave of information makes it harder to stand out. The key? Do
Eager to embrace live video? Inspiration and tips on how to get started Read More »
Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. Advertisers
Twitter officially enables 280-character limit for all accounts, including brands Read More »
As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its creators on the right side of regulators. In June, Instagram began testing a tool for creators to label when an organic post or Story has been paid for by a brand, similar to the one
Instagram opens sponsor-tagging tool to more creators, adds monitoring system Read More »
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting Read More »
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while
Facebook refunds advertisers for mobile video ads played out of view Read More »
You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have more successful businesses than you do, and yet another one of your Aunt Anne’s cats photoshopped into a unicorn (Seriously, who showed her that app!??). But even
5 ways one entrepreneur used Instagram to build a powerful network of contacts Read More »
Twin Design / Shutterstock.com Brands can easily run informal focus groups on Facebook now. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook’s site and mobile apps. Facebook has been on something of a polling craze in the past month (and two
Facebook rolls out polls for Pages across desktop, mobile Read More »
What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown Read More »
If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Please visit Marketing Land for the full article. Source link
The Google Analytics Social channel is broken: Here’s how to fix it Read More »
