Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking […]
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only ad
Facebook opens Collection ad format to Dynamic Ads for Travel campaigns Read More »
Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will begin displaying all the ads that brands are currently running across the company’s properties on their Facebook Pages, the company announced on Friday. Next month, Facebook will add a “View Ads” tab to
Facebook will show all the ads a Page is running & archive US federal election ads Read More »
Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of Snapchat’s popular feature has failed to take off among regular users. Now the social network is opening up Stories to Pages in hopes that someone — anyone — uses its version of the ephemeral photo-and-video format.
Marketers plan to test out Facebook Stories because why not Read More »
As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of its advertising business. Twitter plans to open an Advertising Transparency Center so that anyone can see all of the ad campaigns currently running on the social network, including those that
Twitter will make its ads more transparent to brands, everyone else Read More »
Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely so. Last week Facebook officially rolled out its Explore Feed for people to find posts from Pages they aren’t connected to. Now Facebook is testing whether to make that Pages-only feed the only
Facebook tests removing organic Page posts from News Feed Read More »
Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development
Facebook tests web-based VR within News Feed posts Read More »
Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for
Facebook details Instant Article subscription program as test launch nears Read More »
A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and
Should you connect with your clients across social platforms? Read More »
