Channel: Social Media Marketing

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’

A-Post to Search Engine Land, Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Search Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, […]

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Facebook acquires teen-centric polling app tbh and all its valuable data

Channel: Social Media Marketing, Facebook, Facebook: Acquisitions, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Messenger, Facebook: Mobile, SEO BLOG, Social media marketing / Good To SEO

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network “did see a decrease in daily users specifically among younger teens.” A month later, news broke that the company had tried but failed to buy Snapchat, which was and continues to be exceedingly popular among

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Instagram redesigns call-to-action bar to dynamically mirror ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, native advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in

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Where some see data suppression, Facebook says it was only following privacy policy

Channel: Social Media Marketing, Facebook, Facebook: Legal, Facebook: Privacy, SEO BLOG, Social media marketing / Good To SEO

An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect

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How Facebook is connecting its 2D social network with the VR version

A-Post to MarTech Today, Augmented & Virtual Reality, Channel: Social Media Marketing, Facebook, Facebook: News Feed, Facebook: Oculus VR, SEO BLOG, Social media marketing / Good To SEO

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s

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Snapchat’s Context Cards turn Snaps into location-based search queries

Channel: Social Media Marketing, Foursquare, Local Search, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google Maps’ Street View. Now the mobile app is converting them into queries. On Tuesday, Snapchat rolled out a feature called Context Cards that enables people to access information about a venue tagged in a

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Apple’s anti-tracking tool restricts Facebook’s ‘like’ button-based tracking

Apple, Apple: iOS, Apple: Safari, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Buttons & Plugins, Facebook: Mobile, Facebook: Privacy, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added

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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Mobile Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz Read More »

Why your social media audience is critical for content marketing

Channel: Social Media Marketing, Content marketing, How To Guides: Content Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So what do you think

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5 metrics to measure the success of Facebook videos

Channel: Social Media Marketing, Facebook, Facebook: Video, How To Guides: Social Media Marketing, How To Guides: Video Marketing, SEO BLOG, Social Media Marketing Column, video / Good To SEO

Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s

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