Channel: Social Media Marketing

Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers

Augmented & Virtual Reality, Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s […]

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Twitter tests doubling the length of tweets to 280 characters

Channel: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Timeline, Twitter: User Interface / Good To SEO

Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum

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Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots

Channel: Social Media Marketing, Chat & Text Messaging Apps, Facebook, Facebook: Advertising, Facebook: Messenger, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the Facebook-owned messaging service. That sounds like a lot, and it is. It’s 100 percent more messages than were exchanged a year ago, he said. Now, to spark more conversations between people and businesses,

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Instagram hits 2 million monthly advertisers, doubling in six months (again)

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million businesses have bought ads on Instagram, the Facebook-owned photo-and-video app announced on Monday. That’s four times as many advertisers as Instagram claimed a year ago and twice as many as it

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Pinterest signs visual search & advertising deal with Target to license its Lens technology

A-Post to MarTech Today, Channel: Social Media Marketing, Machine Learning & Artificial Intelligence, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the exclusive

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Make user-generated content your brand’s secret weapon

Channel: Social Media Marketing, SEO BLOG, SMX & DMD Alerts / Good To SEO

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as

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Facebook will measure how its ads compare against, complement TV campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Marketing Tools: Analytics, Marketing Tools: Social Media, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO / 1 Comment

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift,

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How to combat it without spending all day making new creatives

Channel: Social Media Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO / 1 Comment

Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps

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Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs

Channel: Social Media Marketing, Chat & Text Messaging Apps, Facebook, Facebook: Messenger, SEO BLOG, Social media marketing / Good To SEO

Facebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will now recognize when people are talking about going to see a movie and present a button to buy tickets through Fandango. It will also nudge people to share GIFs and offer quick-reply

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Facebook will target ads to people based on store visits, offline purchases, calls to businesses

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Retargeting & Remarketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Last month, I reported that Facebook was testing a way for advertisers to target ads to people who had visited their brick-and-mortar locations. Now, the social network

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