Channel: Social Media Marketing

What marketers can do next time a major social network (ahem, Facebook) goes down

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Interviews, LinkedIn, Pinterest, Social media marketing, twitter / Good To SEO

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the Facebook-owned apps Instagram and WhatsApp. During the downtime, social media managers and advertisers took to Twitter to bemoan the platform’s blackout, many not sure what to do […]

What marketers can do next time a major social network (ahem, Facebook) goes down Read More »

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

Channel: Social Media Marketing, LinkedIn, Social media marketing, Social Media Marketing: Advertising / Good To SEO

LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. The company says it has been testing these new features over the last few months and that they will be available to all advertisers over the next two weeks.

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform Read More »

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Legal, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads Read More »

Instagram debuts in-app checkout for e-commerce brands

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Social media marketing / Good To SEO

Instagram is rolling out an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app. The limited launch has been extended to 23 brands, including Adidas, Burberry, Dior and MAC Cosmetics. The company said it will be making the feature available to more brands

Instagram debuts in-app checkout for e-commerce brands Read More »

Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Social media marketing / Good To SEO

Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp, and Fidji Simo will move from her role overseeing Facebook’s video product to lead the

Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company Read More »

Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / Good To SEO

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want

Marketers say they’ll adapt to a changing Facebook Read More »

Facebook to replace relevance score with 3 new metrics in April

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how

Facebook to replace relevance score with 3 new metrics in April Read More »

Twitter hires Google exec to head US agency development

Channel: Social Media Marketing, Social media marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / Good To SEO

Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team. Why you should care In his new role, Brodman will lead the team that works with the big holding companies and their

Twitter hires Google exec to head US agency development Read More »

Facebook lost 15 million users? Marketers remain unfazed

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Facebook: Marketing, LinkedIn, Pinterest, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics: Social Media, twitter / Good To SEO

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent

Facebook lost 15 million users? Marketers remain unfazed Read More »

Expect more Instagram branded content ad opportunities in 2019

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Why you should care Brands on Instagram have long been cultivating relationships with

Expect more Instagram branded content ad opportunities in 2019 Read More »