Channel: Social Media Marketing

Facebook will add ‘more human review’ of ad-targeting options

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting […]

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Pinterest opens self-serve version of Pin Collective branded-content program

Channel: Social Media Marketing, Content marketing, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. Once that Pinterest-identified influencer is hired by the brand and the content is produced, it can be used as advertising creative on the social network/visual search engine.

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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields

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Facebook will block advertisers from changing link previews, but hasn’t yet

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Open Graph, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later described

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How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Statistics, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics, Statistics: Social Media / Good To SEO

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and

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Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they work for, where they went

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’ Read More »

Facebook tests group video chat app called Bonfire

Channel: Social Media Marketing, Chat & Text Messaging Apps, Facebook, Facebook: Messenger, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing / Good To SEO

Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called Bonfire that enables people to host video calls with multiple people. The Next Web first reported the news on Wednesday, which a Messenger spokesperson later confirmed. “At Facebook Inc. we continue to build

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Facebook is consolidating its ad-buying tools and combining its ad placement options

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Mobile, Marketing Tools: Social Media, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the

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Facebook tests a new ad format that puts it further ahead of its competitors

Channel: Social Media Marketing, Facebook, Facebook: Advertising, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites is effective. There are even numbers to support those claims, with analytics from Facebook that show the great performance of marketing through the platform. But is Facebook an appropriate bellwether platform to gauge the entire social media industry?

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Facebook updates its shoppable Collection ads to mirror print catalogs

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Mobile, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical

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