What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create standout digital customer experiences? What many traditional marketers don’t know is that the world of social media marketing is changing rapidly. The ways brands use social to engage with customers […]
4 easy ways to take social media marketing to the next level Read More »
Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after rolling out Teams on TweetDeck, Twitter is bringing the account-sharing feature to its own mobile apps, the company announced on Thursday. As a result, people sharing a single account, such as the employees of
Twitter brings Teams to its mobile apps for on-the-go account sharing Read More »
Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool
Why Facebook says its ads can reach more people in the US than live there Read More »
Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not
5 Facebook algorithm hacks to up your content marketing game Read More »
The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing service is extending its Snapchat clone to its online audience. Instagram has begun showing Stories to people who log into its website, the company announced on Thursday. While the Stories feed in Instagram’s app features ads,
Instagram starts putting Stories, but not Story ads, on its website Read More »
Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running
Facebook bans Pages sharing fake news from buying ads Read More »
After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is ready to cash in. On Monday, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as
Facebook lets brands promote publisher & influencer posts as ads Read More »
Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores. Now the company is trying out the inverse. Facebook is testing an option for advertisers to target people who visited their real-world locations with ads on Facebook, Instagram and Facebook’s Audience Network ad
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores Read More »
Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links Read More »
Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re constantly told to chase more when it comes to our follower count. More fans. More “likes.” More shares. But here’s the harsh question that marketers often refuse to face: At what point does
What should you do with all those ‘Likes’? How to spin social followers into gold Read More »
