Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a dramatic impact on the way users — and potentially marketers — engage with the social platform. According to Bloomberg sources, one product is a standalone voice assistant in the vein of the Amazon […]
What Facebook’s (reported) video chat device could mean for its ad business Read More »
With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network. A Twitter spokesperson confirmed the
Twitter is testing a subscription-style ad program that costs $99 a month Read More »
With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build
The best ways to use social media for marketing your medical practice Read More »
Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world. But the last
Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity Read More »
Google’s recent $2.7 billion antitrust fine in Europe had a material impact on its quarterly earnings. The possibility of additional fines facing Google and its rivals raises the stakes in Europe for US internet companies seen to be in violation of European privacy or competition rules. These are the two fronts that European regulators are addressing:
European regulators turning up the heat on Facebook, other social sites to modify terms Read More »
Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like
Facebook lets brands, publishers connect Groups to their Pages Read More »
Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social
Facebook plans to start testing Instant Article subscriptions as soon as October Read More »
One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical video compels advertisers to create campaigns from scratch rather than reusing ads that ran elsewhere. Now Snapchat is addressing that obstacle. On Monday, Snapchat officially rolled out a browser-based ad creation tool,
self-serve ad creation tool converts horizontal videos, websites into vertical video ads Read More »
Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.
Facebook tests ads in Marketplace, its Craigslist-like shopping section Read More »
Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an influencer’s huge audience base, many brands are collaborating with them and allowing them to take over their Instagram accounts for a brief period of time to showcase their personality and signature style while
8 key steps for a successful Instagram takeover Read More »
