Channel: Social Media Marketing

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Channel: Social Media Marketing, E-Commerce, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager so […]

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature Read More »

Quora intros bulk ad creation, editing

A-Post to Search Engine Land, Channel: Social Media Marketing, quora, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager. How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel. The bulk ads

Quora intros bulk ad creation, editing Read More »

Facebook testing new Ads Manager interface

Channel: Social Media Marketing, Facebook, Facebook: Advertising / Good To SEO

The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new spin on Ads Manager that it has started previewing to advertisers. What’s changing? Last week, word started to get out that Facebook has a new version of Ads Manager in the works.

Facebook testing new Ads Manager interface Read More »

Facebook offers Android users iOS-like control over background location tracking

Channel: Social Media Marketing, Facebook, Facebook: Mobile, Social media marketing / Good To SEO

Facebook announced that it’s giving users of its Android app more granular control over location data collection. Users will now have more options surrounding use of their location data. Previously Android offered a binary choice for location services and history: on or off. Facebook gives users control of location when not using the app. In

Facebook offers Android users iOS-like control over background location tracking Read More »

Marketers cautious about influencers’ authenticity, per new survey

A-From MTT, Channel: Martech: Social, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan

Marketers cautious about influencers’ authenticity, per new survey Read More »

Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities

Channel: Social Media Marketing, Reddit, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added seven new attribution reporting providers to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Reddit’s App Install ads. After introducing CPC ads less than a month ago, the

Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities Read More »

New-school paid social creative needs old-school teamwork to succeed

Channel: Social Media Marketing, Social Media Marketing Column, video / Good To SEO

There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and algorithm changes: creative. It’s not hard to see why, given how the market has evolved. There’s been an evolution in the attention paid to creative throughout every platform (dynamic

New-school paid social creative needs old-school teamwork to succeed Read More »

Facebook Page owners will soon be able to participate in Groups

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: Pages, Social media marketing / Good To SEO

Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins. Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able

Facebook Page owners will soon be able to participate in Groups Read More »

Reports: Instagram advertisers stay loyal, keep spending more

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to reports out this month. Kenshoo’s recent digital marketing report showed the Facebook-owned app saw 120 percent increase in ad spend year-over-year during the fourth quarter of 2018, and was up 43 percent over third-quarter results.

Reports: Instagram advertisers stay loyal, keep spending more Read More »

Facebook Pages will soon be able to respond to Instagram Direct messages

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Facebook: Marketing, Facebook: Pages, Social media marketing / Good To SEO

Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox. Why you should care The update will be a major time-saver for brands managing both Facebook Pages and Instagram accounts. Accessing inquiries from multiple apps in one unified messaging platform will

Facebook Pages will soon be able to respond to Instagram Direct messages Read More »