Channel: Social Media Marketing

Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter

A-From MTT, Channel: Social Media Marketing, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat parent company Snap, Inc. reported total revenue for 2018 crossed the billion-dollar mark for the first time with $1.2 billion. The company saw 36 percent year-over-year growth during the fourth quarter of last year at $390 million, nearly a $100 million more than it earned during the third quarter of 2018. After quarters of […]

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Prepare to say goodbye to Facebook ad set budgets

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no longer be able to define budgets at the ad set level. Why you should care Facebook advertisers are

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Facebook introduces household income targeting based on U.S. ZIP code averages

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook has added a new layer of ad targeting with the introduction of household income by U.S. ZIP code. The feature will allow advertisers to target ads to U.S. Facebook users based on the average income levels in the ZIP code in which they say they reside. Why you should care The new ad targeting

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. Total revenue earned during the quarter

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Facebook pulls Research app after backlash over use of teen data

Apple: iOS, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy / Good To SEO

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying teenagers to let the company spy on their mobile activity. The story on Tuesday by TechCrunch found that since 2016 the company has been paying users, mostly teens, to download a VPN app that gives the

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Two months in, Facebook Attribution gets mixed reviews

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook attribution, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media / Good To SEO

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion. Powered by Facebook pixel, the tool gives advertisers access to reports that include

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NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a New York Times report published on Friday. Sources told the New York Times that Facebook wants to, “Build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and

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Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will come with a new level of retargeting capabilities, allowing auto dealerships to target users who have visited car-related Pages, apps and sites across web. The new ad product rolls out globally

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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, marketing automation, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a

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Here’s how brands can leverage social returns in 2019

Channel: Social Media Marketing, Social Media Marketing Column / Good To SEO

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the rise of SEO/SEM, to the rise of data-driven personalization, mobile, UGC, and over the past decade, the rise in social media advertising. CMOs now identify social as the most effective

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