Channel: Social Media Marketing

Why businesses are relying on Facebook Groups to build engaged audiences

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Social media marketing / Good To SEO

Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The move actively distanced brands from their followers […]

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Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Social Media Marketing: Advertising / Good To SEO

A number of advertisers were met with errors in Facebook Ads Manager on Tuesday. This story has been updated. Now is not a good time for an ad platform to get buggy. Many Facebook and Instagram advertisers logged into their accounts on Tuesday — three days before Black Friday– to find they are unable to

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Snapchat’s Lens Creative Partners program helps brands find AR filter creators

A-Post to MarTech Today, Channel: Social Media Marketing, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company. Why it matters Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active

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Instagram strips out fake ‘likes’ tied to 3rd-party apps

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Social media marketing / Good To SEO

With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove inauthentic engagement with accounts that use third-party apps to grow their follower count and engagement on the platform — a practice that violates the app’s community guidelines and terms of use. Why it matters Instagram

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Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Channel: Social Media Marketing, E-Commerce, Pinterest, Pinterest: Business Use & Advertising, Social media marketing / Good To SEO

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest

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Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign on Thursday. Why it matters In July, Facebook began testing AR ads in the News Feed, offering brands the ability to use augmented reality camera effects for ad campaigns. Now that we’re

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Instagram unveils 3 new shopping features ahead of holidays

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social media marketing / Good To SEO

Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform. Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can save products to. After tapping a product tag in a Story or on a post

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IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Channel: Social Media Marketing, Internet Marketing, Social media marketing, Social Media Marketing: Advertising, Statistics: Online Advertising, Statistics: Social Media, video / Good To SEO

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet

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LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees

Channel: Social Media Marketing, Content marketing, LinkedIn, Social media marketing / Good To SEO

LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages will include a content suggestion tool for Page Admins, a suite of tools that help businesses better

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Facebook Attribution deep dive: Democratizing attribution for digital marketers

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Google / Good To SEO

Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total number of conversions in Google Analytics was closer to 1000 instead of 1200? I see this every day and it’s one of the most frustrating aspects of

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