Channel: Video

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Channel: Video, Google, Google: AdWords, Google: Marketing, Google: YouTube, Marketing Tools, Social media marketing, video /

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, […]

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Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

Channel: Video, Google: YouTube, video /

NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded

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Vimeo Showcase opens up Roku, Amazon Fire to video marketers

A-Post to MarTech Today, Channel: Video, video /

Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new Showcase feature will replace Vimeo’s “Albums” format, adding a refreshed design and new tools, including the ability to create a channel on Roku and Amazon Fire. Why we should care Vimeo’s Showcase gives

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Here’s how you build creative video experiences for a multi-screen world

Channel: Video, Marketing Strategies Column, video /

Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Interesting Man in the World,”

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Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

Channel: Video /

On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter. Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide,

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More people will turn to their mobile device instead of TV for entertainment in 2019

Channel: Video, Mobile Marketing, Snapchat, Social media marketing, video /

Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which it is replacing traditional TV viewing is about to hit a milestone. This year, mobile will surpass TV as the medium attracting the most entertainment minutes among U.S. viewers,

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Content alone is not going to win the streaming war. Here’s why

Channel: Video, Marketing Strategies Column, video /

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight. This further complicates the

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Vimeo bulks up its stock video inventory, giving video marketers access to more footage

Channel: Video, Social media marketing, Social Media Marketing: Advertising, video /

Vimeo has added 1,000 video clips to its Stock inventory, expanding the number of available videos paid members can use. The newly added footage is worth more than $60,000 of stock video clips, according to the company. Why you should care Vimeo’s Stock video library offers marketers without access to big video budgets the ability

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TV ad platforms have some catching up to do

Channel: Video, Marketing Strategies Column, video /

Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined. Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth

TV ad platforms have some catching up to do Read More »

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