Channel: Video

Twitter’s new tool gives video creators insights to boost engagement

Channel: Video, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Analytics, Twitter: Marketing, video /

Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most often watching and engaging with video on the platform. The tool offers an aggregate look at when Twitter users are generally watching videos on the platform. It does not offer publisher-specific insights on when […]

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Facebook Showcase offers upfront ad buys against premium video content

Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video /

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the

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Youtube and youth advertising: Oversight and transparency for our newest babysitter

Channel: Video, Marketing Strategies Column /

In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents

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YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

Channel: Video, Google, Google: Marketing, Google: YouTube, video /

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94 percent of

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Brightcove to buy video ad tech platform Ooyala for $15 million

A-From MTT, Channel: Video, Marketing Tools, video /

Brightcove, a video cloud solution for managing, delivering and monetizing video content, announced on Wednesday it is entering an agreement to acquire video ad tech firm Ooyala for $15 million — $6.25 million in cash and the remainder in Brightcove shares. The deal is expected to close in the first half of 2019. Why you

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YouTube lets some advertisers buy masthead ads on CPM basis

A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, video /

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost-per-thousand (CPM) buying model, versus the standard cost-per-day by country purchasing terms. Why you should care YouTube masthead ads

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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Channel: Video, Display Advertising, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying, video /

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers

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Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers

Channel: Video, Google, Google: AdWords, Google: YouTube, video /

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney — accounted for 15.5 percent of YouTube’s ad revenue in 2018. Why you should care YouTube’s relatively high retention rate indicates

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All advertisers can now buy Google’s 15-second non-skippable video ads

Channel: Video, Google, video /

Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google’s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in

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How to be charismatic: Marketing with charm, heart and personality

Channel: Video, Content Marketing Column /

Data, facts, and logic make it easier to measure, predict and understand. It’s all about having concrete measurables. However, when it comes to marketing and creative campaigns, what you really need is something else entirely: charisma. No one wants to think about personality and charm when trying to boost their sales or bottom line, but

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