Channel: Video

YouTube gives more creators option to monetize channels

Channel: Video, Google, Google: YouTube, video /

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in the […]

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YouTube to end Director onsite services on October 31

Channel: Video, Google, Google: AdWords, Google: YouTube, video /

YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite program, companies that committed to

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YouTube gives users more ways to track the amount of time they spend on the app

Channel: Video, Google, Google: Accounts & Profiles, Google: AdSense, Google: AdWords, Google: Marketing, Google: YouTube, video /

YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen within a YouTube profile’s account will show how much time the user has spent on the app that day, the previous day and over the past seven days. This latest feature comes a

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Twitch to monetize its Twitch Prime user base

Amazon, Channel: Video, video /

Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members. After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According to the Twitch company blog, the decision to monetize its Prime membership was driven in

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Facebook rolls out social video feature Watch Party to all Groups

Channel: Video, Facebook, Facebook: F8, Facebook: Video, Marketing Tools, video /

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta users until now. The initial rollout, announced

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YouTube app adds new time well spent options, including a break reminder

Channel: Video, Google: YouTube, video /

The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to limit distracting notifications. The latest updates aim to build on Google’s support of digital well being. Questions remain whether these increasingly popular options to give users more insight and

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Planning to make a video ad or other video asset? 3 things to consider

Channel: Video, Content marketing, Content Marketing Column, video /

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to

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Is YouTube serving up more pre-roll & mid-roll video ads?

A-Post to Search Engine Land, Channel: Video, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel:

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YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities

Channel: Video, Google, Google: Accounts & Profiles, Google: Marketing, Google: YouTube, video /

YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to

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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: Analytics, Google: YouTube, video /

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing. Video Experiments is a “head-to-head

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