Channel: Video

NYIAX partners for the first outside instance of its patent-pending asset exchange

A-From MTT, Blockchain, Channel: Video, video /

Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante […]

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YouTube announces more moves to chip away at TV ad budgets

A-Post to MarTech Today, A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is

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YouTube removed more than 8M videos for violent & extremist content during Q4 2017

Channel: Video, Google: YouTube, SEO BLOG, video /

Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for violent or extremist content between October and December of 2017. Of the more than 8 million videos taken down, 6.7 million were initially flagged by a machine versus a human — and, according to YouTube, 76 percent of

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YouTube ads found on extremist content channels, reigniting company’s brand safety issues

A-Post to Search Engine Land, Channel: Video, Google: Business Issues, Google: YouTube, SEO BLOG, video /

After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content. A number

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Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage

Channel: Video, Facebook, Facebook: Video, SEO BLOG, video /

Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the

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Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, video /

The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting International Women’s Day. The “Searching for Gender Equality” took 43 percent of all views generated by the top 10 ads and four times the number of views earned by the second-ranking

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: YouTube, Marketing Tools, SEO BLOG, video /

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices,

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Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Channel: Video, Facebook, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, video /

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the

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YouTube’s new TrueView for reach format makes bumper ads skippable

A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach

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