Channel: Video

Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Channel: Video, Display Advertising, Google, Google: AdWords, Google: YouTube, SEO BLOG, video /

Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action. […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

Channel: Video, Google: YouTube, SEO BLOG, video /

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology

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YouTube removes analytics from its demographic data reports for creators

Channel: Video, Google: YouTube, SEO BLOG, video /

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters

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Pixability guarantees YouTube brand safety for advertisers

A-From MTT, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers. The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its new technology takes into account each advertiser’s unique definition of

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Everything a CMO Needs to know about video marketing in 2018

Channel: Video, Content & Writing, Content marketing, Content Marketing Column, Facebook: Video, Google: YouTube, How To Guides: Video Marketing, SEO BLOG, video /

When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day.

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YouTube sees 80% lift in people watching sports highlight videos during the last year

A-Post to Search Engine Land, Channel: Video, Google: YouTube, SEO BLOG, video /

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the

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YouTube sees 90% lift in searches for football highlight videos during the last year

Channel: Video, Google: YouTube & Video, Search & Society: General, SEO BLOG, SEO: Video Search, Stats: Search Behavior /

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the

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Innovid partners with mobile ad platforms to upgrade VAST

A-From MTT, Channel: Video, SEO BLOG, video /

The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support third-party measurement or interactive features, such as hotspots where users can request more info or a related video. A variety of efforts to correct this situation are underway. The Interactive Advertising Bureau

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Google to step up reviews of YouTube premium videos

Channel: Video, Google, Google: YouTube, SEO BLOG, video /

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar with the plans. The latest triggers to alarm marketers about YouTube have been the controversial content posted by YouTube

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Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Apple, Apple: iPhone, Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, Statistics: Popularity & Usage, video /

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot

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