Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website. It’s easy to find […]
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular
How Facebook’s video ads’ watch time compares across formats Read More »
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Read More »
With 23.9 million views, Samsung Galaxy’s “Growing Up” ad owned more than a third of the 66.7 million views generated by the top 10 ads on YouTube in November. Last month’s most popular ads accounted for 82.4 million minutes of watch time on YouTube. Not only did Samsung take more than a third of the
Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views Read More »
Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following message was posted on the YouTube Director Help page: The YouTube Director for Business iOS app will no longer be available as of December 1, 2017. After that date, you’ll no longer be able to
YouTube Director app no longer available after only 6 months since its launch Read More »
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory
YouTube set to raise ad prices on premium ad inventory Read More »
The most watched video on YouTube this year belonged to Samsung India Services. The spot — “We’ll Take Care of You Wherever You Are” — generated 150.3 million views. YouTube has released its 2017 ad leaderboard, ranking the most watched YouTube ads round the globe, along with the top trending videos of the year. Three
The most watched ad on YouTube in 2017 was a spot from Samsung India Services Read More »
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s
Facebook’s pre-roll ad test will only run in Watch, not News Feed Read More »
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising
New formats are infusing digital ads with creativity that gets results Read More »
TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic, results no longer take months to get in, and campaigns can be optimized on the
Addressable TV from the media buyer’s perspective: What’s hype vs. reality Read More »
