Chat increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chat isn’t just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that show just how powerful live chat can be when it comes to engagement and conversion. Analytics […]
NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers
The Effects of Natural Language Processing (NLP) on Digital Marketing Read More »
Digital marketing has become increasingly complex over the past few years. In addition to email, SEO and paid search, digital marketers now also reach consumers via social media, display programmatic, messaging apps and chatbots. To manage campaigns across all these channels, marketing professionals must now be familiar with a dizzying array of marketing technology. But
What’s emerging right now in digital marketing is the most powerful marketing tactic we’ve seen in the last five to ten years: Facebook Messenger chatbots. Facebook Messenger marketing that uses chatbots is delivering massive results to the few businesses that are using them. Here’s what you’ll learn in this article: First, I’ll give you a
The Step-by-Step Guide to Getting Massive Results Read More »
Want your content marketing to yield measurable results? Of course you do! Who doesn’t? But did you know that after finishing your content: Even the most engaged and persistent visitors face a marketing dead end? Why? Because you need marketing off-ramps to connected content. They guide visitors to take the next step towards purchase and
Connected Content: How To Make Your Marketing Results Better Read More »
Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted that the time spent on social media and messaging apps increased by a stunning 400%.
A detailed guide to advertising on Facebook Messenger Read More »
AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological
Why AI has a growing influence on e-commerce [Infographic] Read More »
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially
The Fast & The Curious: how chatbots meet modern buying demands Read More »
Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than 20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million
Eight tips to get the most from your Facebook business page in 2019 Read More »
Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact and do business with one another. This trend is only going to continue and whilst
